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Analytics

Track your store's performance with comprehensive web traffic and sales analytics.

Web Traffic Analytics (Dashboard Home)​

The Dashboard home page shows real-time web traffic data for your storefront.

Web Traffic Analytics

Key Metrics​

  • Total Visits - Total number of storefront visits
  • Countries - Number of countries visitors come from
  • Device Types - Desktop, mobile, and tablet breakdown
  • Avg Daily Visits - Average visits per day

Charts​

  • Traffic by Country - Bar chart showing visits by country
  • Traffic Over Time - Line chart showing visit trends over the selected period
  • Traffic by Device Type - Pie chart showing desktop vs. mobile vs. tablet split

Time Range​

Use the time range selector to view data for:

  • Last 7 days
  • Last 15 days
  • Last 30 days

Sales Analytics​

Navigate to Sales Analytics for detailed revenue and business insights.

Sales Analytics

Summary Metrics​

  • Total Revenue - Sum of all order amounts in the selected period
  • Total Orders - Number of orders placed
  • Unique Customers - Number of distinct customers who ordered
  • Avg Order Value - Average amount per order

Date Range & Grouping​

  • Set custom Start Date and End Date
  • Group data by Day, Week, or Month

Revenue Over Time​

Line chart showing revenue trends over the selected period. Helps identify peak sales days and seasonal patterns.

Orders & Customers Over Time​

Dual-line chart comparing:

  • Orders (blue) - Number of orders per period
  • Customers (orange) - Number of unique customers per period

Top Products by Revenue​

Bar chart showing your best-selling products ranked by revenue generated.

Payment Methods​

Pie chart showing the distribution of payment methods used by customers (Cash on Delivery, Stripe, Razorpay, etc.).

Order Status Distribution​

Visual breakdown of order statuses (Confirmed, Pending, Cancelled, etc.) to help identify fulfillment bottlenecks.