Ecomplify can send automatic emails for you — order confirmations to your customers, and daily summaries to you. Two pages control this: Email Provider Settings (how emails are sent) and Email Templates (what the emails say). This page explains both.
Which emails does my store send?
There are two kinds of emails:
Emails to your customers — sent using your own email provider (see below):
- Order Placed - confirmation when a customer places an order
- Order Shipped - when you mark an order as shipped
- Order Delivered - when an order is delivered
- Order Cancelled - when an order is cancelled
- Payment Received - when a payment is confirmed
- Refund Processed - when you process a refund
- Welcome Email - greets new customers (off by default)
- Password Reset - sends customers a reset link
- Abandoned Cart - reminds customers about items left in their cart (off by default)
Emails to you (the shop owner) — sent by Ecomplify itself, from [email protected]. These work without any setup:
- Daily Shop Summary - a digest at 9 AM (your shop's local time) with orders, new customers, messages, reviews and low stock
- Low Stock Alert - includes low stock products in the daily summary
Email Provider Settings
Open Email Provider Settings in the dashboard menu.
Important: Ecomplify does not send customer emails for you by default. Until you connect your own email provider here, emails to your customers (order confirmations, password resets and so on) are not sent. Emails to you (the daily summary) still work.
Connect your email provider
- In Email Provider Configuration, open the Email Provider dropdown.
- Choose one of: Amazon SES (your credentials), Custom SMTP Server (Gmail, Outlook, etc.), SendGrid, Mailgun, Postmark, SparkPost, Brevo, or Elastic Email.
- Fill in the fields for your provider. For example, SMTP needs a host, port, username and password; SendGrid only needs an API key. Use the eye icon to show or hide secret values.
- Under Sender Identity, enter your From Email (e.g.
[email protected]) and From Name (your store name). Customers will see emails coming from this address. - Click Save Settings.
Send a test email
Always test before relying on it:
- In Test Your Email Configuration, type your own email address.
- Click Send Test.
- Check your inbox (and spam folder). If nothing arrives, double-check your provider credentials.
Turn email notifications on or off
The Email Notifications table lists every email event:
- Use the switch in the Enabled column to turn an event on or off.
- The Delivery column shows who gets it: "To customers — via your provider" or "To you — sent by Ecomplify".
- For Low Stock Alert, enable it and set a Stock threshold — products at or below this number appear in your daily summary.
- For Daily Shop Summary, you can enter a different Send to address. It defaults to your shop email.
- Click Save Settings when done.
Email Templates
Open Email Templates in the dashboard menu to change the wording and design of each email.
Create the default templates
If the list is empty:
- Click Initialize Default Templates.
- A ready-made template is created for every email event. You can edit them from there.
Edit a template
- In the left list, templates are grouped by event (Order Placed, Order Shipped, etc.). Click a group to expand or collapse it.
- Click a template to open it on the right.
- Click Edit.
- Change the Template Name, Subject, the HTML Body (the styled version) or the Plain Text version.
- Click Save.
Use variables
Variables insert real order or customer details into the email, like the customer's name or order number.
- Look at the Variables panel above the editor.
- Click a variable (for example
{{customer_name}}) to copy it. - Paste it anywhere in the subject or body. It is replaced with the real value when the email is sent.
Preview, clone, activate and delete
- Preview - click Preview to see the email with sample data, without sending anything.
- Clone - click the copy icon next to a template to make your own editable copy.
- Activate - each event uses exactly one Active template. Click the circle icon next to a template to make it the active one for its event.
- Delete - open a custom template and click Delete. Default templates cannot be deleted.
Common questions
My customers are not receiving order emails. Why? Most likely no email provider is configured. Open Email Provider Settings — if you see the warning "No email provider configured", connect a provider and save. Also check that the event (e.g. Order Placed) is enabled.
Do I need to set anything up to get my daily summary? No. The Daily Shop Summary is sent by Ecomplify itself. Just make sure the event is enabled and your shop email is correct.
Can I change the email subject lines? Yes — subjects are part of each template in Email Templates, not in the provider settings.
I edited a clone but customers still get the old email. Editing a template does not activate it. Click the activate icon so your copy becomes the Active template for that event.